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HomeAwardsThe Academy Announces Major Global Campaign Tied to the Oscars’ 100th Anniversary

The Academy Announces Major Global Campaign Tied to the Oscars’ 100th Anniversary

Although the centennial Oscars is just not till 2028, the Academy of Movement Image Arts and Sciences is already planning for its subsequent 100 years.

On Friday, Could 10 throughout an in-person press convention hosted by Cinecittà in Rome, Italy, the group launched Academy100, described as a $500 million world income diversification and outreach marketing campaign designed to broaden the Academy’s worldwide scope, guarantee its success for many years to return, and join audiences by their shared love of cinema.

Funded partially by Rolex, the Academy100 marketing campaign plans to endow and fund packages that acknowledge excellence in cinematic artistry and innovation, protect movie historical past, allow the creation of world-class movie exhibitions, screenings, and publications, practice and educate the following technology of numerous world movie artists, and produce highly effective digital content material.


“The way forward for the Academy is world, and Academy100 will deepen our worldwide attain and influence,” mentioned Academy CEO Invoice Kramer by way of assertion. “The Academy will quickly enter its second century, and we wish to be sure that we proceed to be the preeminent chief of our worldwide movie neighborhood. Like all wholesome organizations, the Academy wants a sustainable and numerous base of help, and we’re deeply grateful to Rolex and all of our companions for serving to us launch this necessary and forward-looking initiative.”

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Greater than $100 million has been dedicated to the marketing campaign hoping to perpetuate cinematic excellence and hyperlink generations of filmmakers, college students, and humanities patrons like Rolex, which has had a long-standing relationship with the Academy. 

“Rolex is a proud companion of the Academy, placing its full help behind its necessary endeavors together with Academy100,” mentioned Arnaud Boetsch, Director of Communication & Picture at Rolex, as a part of the initiative’s announcement. “As a world firm with a protracted historical past, we perceive the significance of speaking throughout international locations, cultures and generations. Constructing networks internationally, the Academy will be capable of encourage filmmakers globally to all the time attain additional to realize excellence.”

By way of the Academy100 marketing campaign, the Academy will host convenings, neighborhood gatherings, particular occasions, and academic packages with Academy members and the broader movie and humanities communities in areas all over the world. Because the Academy and the movie business turn into noticeably extra world, this expanded worldwide outreach will assist develop a pool of recent filmmakers and Academy members and help the worldwide filmmaking neighborhood. Places embrace Buenos Aires, Cannes, Johannesburg, Kyoto, Lagos, London, Los Angeles, Marrakesh, Melbourne, Mexico Metropolis, Mumbai, New York, Rome, San Francisco, Seoul, Toronto, Toruń, Venice, and extra.

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Starting in 2027, in honor of the one centesimal Oscars in 2028, the Academy Museum may also current a sequence of particular exhibitions, movie packages, and publications linked to the historical past of the Academy and the Academy Awards. For extra particulars on the marketing campaign, go to Academy100.org.

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