Netflix is planning to cease reporting subscriber numbers in 2025.
Per Selection, Netflix introduced in a first-quarter 2024 earnings report that it’ll cease reporting subscriber numbers within the first quarter of 2025.
The corporate stated in a letter, “As we’ve famous in earlier letters, we’re targeted on income and working margin as our major monetary metrics — and engagement (i.e. time spent) as our greatest proxy for buyer satisfaction. In our early days, once we had little income or revenue, membership progress was a powerful indicator of our future potential. However now we’re producing very substantial revenue and free money move (FCF). We’re additionally creating new income streams like promoting and our additional member function, so memberships are only one part of our progress.
“As well as, as we’ve advanced our pricing and plans from a single to a number of tiers with totally different worth factors relying on the nation, every incremental paid membership has a really totally different enterprise affect. It’s why we stopped offering quarterly paid membership steerage in 2023 and, beginning subsequent yr with our Q1’25 earnings, we’ll cease reporting quarterly membership numbers and [average revenue per member] ARM.”
What number of subscribers does Netflix presently have?
In keeping with The Hollywood Reporter, Netflix added 9.3 million subscribers within the final quarter, bringing their complete worldwide subscriber quantity as much as 269.6 million.
Netflix will proceed to report “breakout of income by area every quarter and the foreign-exchange affect,” in line with Selection.
“Success in streaming begins with engagement. When folks watch extra, they stick round longer (retention), advocate Netflix extra usually (acquisition) and place a better worth on our service. It’s why we’ve been offering progressively extra data on engagement, beginning with our Prime 10 weekly and hottest lists and extra not too long ago our bi-annual report into viewing on Netflix (which covers ~99% of all video watch time on our service). That is extra data than any of our rivals present, and we count on to supply much more over time,” the corporate stated.
